George Feeny Album Cover Collection
In 2020, Blitz Music Group commissioned me to design a comprehensive collection of cover artwork for emerging artist and producer George Feeny. The project involved creating visual identities for 17 consecutive singles planned for digital distribution with an ambitious release schedule.
The requirements for this project included…
Artwork that authentically represents the artist's unique aesthetic and musical style
Distinct designs tailored for each individual single to support promotional materials
Strong visual cohesion across the entire series to establish brand recognition
Designs optimized for digital platforms, including streaming services and social media advertising
The challenge was crafting artwork that could stand alone as promotional assets while collectively forming a recognizable visual catalog that reflected the producer’s artistic vision and supported the distributor’s digital release strategy.
CLIENT
Blitz Music Group
SCOPE
Art Direction
Visual Identity System
Graphic Design
DURATION
6 months
HIGHLIGHTS
1+ million streams in first year, featured on Dua Lipa’s artist page
Process
My approach was to first establish a visual language that aligned with George Feeny’s vibe of introspective lo-fi beats and atmospheric soundscapes. I then unified the collection using consistent yet distinct composition, textural contrast, and color theory.
The core design elements of micro-pattern photography and overlapping geometric shapes are meant to represent sound texture and sonic reverb. The selection and application of these elements was customized to each single and influenced by the song’s title and mood.
The typography is subtle yet personalized. The artist’s name is displayed in Bookman Old Style as a nod to the eponymous character. The song titles are featured in the complimentary sans-serif Articular Light.
Song releases were facilitated by Blitz Music Group (BMG) across all major music platforms (Spotify, Apple Music, Amazon Music). BMG used a waterfall strategy for the 12-month release schedule, packaging each consecutive new single with the former until ultimately converging into the final release of a full-length album.
The creative development timeline was staggered against the distribution schedule, with final file delivery due 3-4 weeks before the associated track’s release date.
Spotify artist page
Apple Music artist page
Amazon Music artist page
Outcome
The project resulted in a collection of minimal yet expressive cover art that feels simultaneously cohesive and varied. The designs provide visual representations of George Feeny’s catalog that capture both the meditative and textural qualities of the lo-fi genre while remaining both contemporary and timeless, much like the music itself.
In their first year, George Feeny garnered over one million streams, was featured on official Spotify promotional playlists (e.g., Discover Weekly, Daylist), and appeared on Dua Lipa’s Spotify artist page for their cover of “Don’t Start Now.”
During the 12-month release cycle, average monthly listers grew 968% and the female audience demographic increased from 15% to 50%.
